You own a small business, so you know how powerful social media is for promoting your services and connecting with customers.
Luckily, you don’t need a marketing degree to succeed. With a clear plan, you can develop a simple strategy to engage local artists, interior designers, and homeowners interested in quality framing.
In this blog, we’ll explore five tips on social media for framers to help you grow your business online, promote your work, and expand your reach.
Framing is all about presentation, and so is social media. Use your expertise in design and craftsmanship to create an impressive feed that showcases your best work. High-quality visuals grab attention and highlight the fine details that set your framing apart from your competitors.
Start with clear, well-lit photos that focus on sharp corners, elegant lacquered edges, and intricate details. Show how framing enhances the artwork inside with before-and-after shots, giving potential customers a side-by-side view of the transformation.
You can also experiment with various camera angles and types of lighting to highlight the textures and details of trending frame styles.
While images are important, video content adds movement and personality to your posts. Video posts get 480% more clicks on social media than static content, making them an essential tool for increasing engagement and sales.
Try these ideas:
Shoot a time-lapse video showing a framing project from start to finish.
Share behind-the-scenes clips of your workspace, tools, and techniques.
Create short explainer videos where you discuss different frame styles, materials, and why they matter.
Incorporating a mix of photos and videos will show off your expertise and establish stronger connections with potential customers who appreciate quality craftsmanship.
Social selling is an integral part of social media for framers. It’s a strategy that involves cultivating relationships with your target audience by replying to comments and messages, commenting on other posts, and engaging with other users regularly.
And it works! Around 61% of businesses that use social selling have seen revenue growth, while 87% of consumers say social media influences their purchasing decisions.
The more you interact with your audience, the more they’ll remember and trust your business. While organic engagement is important, small businesses can experiment with low-cost paid ads. Platforms like Facebook and Instagram allow you to target specific demographics — this way, your framing ads can reach potential customers who are most likely to be interested in your services.
To boost engagement, try polls and Q&A sessions:
Run polls on Instagram, Facebook, and TikTok, asking followers to vote on frame styles.
Host a Q&A session where people submit framing-related questions.
These interactive features spark conversations, establish credibility, and position you as an expert in your craft.
Framers rely on local customers, so tapping into your area’s art and design market is essential. By connecting with artists, collectors, and interior designers, you can attract customers who need convenient, high-quality framing services.
Tag local businesses and artists to expand your reach. Even a simple mention can introduce your services to an entirely new audience. You can:
Post a newly framed piece and tag the gallery hosting the exhibition.
Share before-and-after photos from an interior design project and tag the designer to showcase the transformation.
Feature framed portraits and tag the photographer or client (with permission) to get your work in front of people looking for custom framing.
Use geotagging and location-based hashtags to make your posts more discoverable. For example, adding hashtags like #AustinArtists or #CustomFramesLA can help local customers find your work when searching for framing services.
Become a visible part of the community by partnering with local galleries, art shows, and small businesses. Try to:
Contact local artists. Many artists need hand-crafted frames, but don’t have a go-to provider. Offer to display minor signs next to their artwork with your social media handle so potential customers can easily find you.
Reach out to local coffee shops and boutiques. Many love featuring artwork but may not always have it properly framed. Offer to frame pieces in exchange for social media mentions or in-store signage.
Partner with an art supply store or gallery to host a live framing demonstration. Stream it on Instagram, Facebook, or TikTok to engage in-person and online audiences.
Nurturing local relationships strengthens your reputation, increases word-of-mouth referrals, and makes sure that your store is the first thing your customers think of when they need custom framing services.
Trust is everything — nearly 76% of customers consider online reviews a reliable source of information when making purchasing decisions. Sharing authentic customer experiences is one of the most effective ways to gain credibility and attract new clients. You can:
Share user-generated content by reposting customer photos and videos with a branded hashtag like #FramedBy[YourBusinessName] to make it easy to track and share.
Feature client testimonials as direct endorsements of your brand. These can be written reviews, video testimonials, or quotes paired with photos of framed work.
When you consistently highlight customer stories, you create a trustworthy and relatable brand image, drawing in loyal buyers. Reposting takes less time than crafting unique content, so it should be a key part of your social media strategy.
Social media algorithms favor consistency, meaning regular posting can increase your content’s visibility and bring more potential customers to your page.
Social media for framers works best when you have a plan. Start by creating a realistic posting schedule. You don’t need to post every day — choose a frequency you can maintain, whether three times a week or four times a month. Sticking to a routine helps keep your audience engaged and makes sure they know when to expect new content.
Keep your content fresh by mixing things up:
Showcase your latest projects with high-quality photos.
Share engaging videos, like simple tutorials or highlights from a framing workshop.
Offer expert tips on choosing the right frame or caring for framed artwork.
Feature customer stories that show framed pieces in their homes or studios.
Use a content calendar to organize your posting schedule. Most social media platforms have built-in creator studios that let you schedule posts in advance, making it easier to stay consistent without stressing about manual daily posting.
Social media for framers helps promote your work, engage with potential customers, and strengthen relationships in your community. From sharing high-quality images to staying consistent with your schedule, every small step adds visibility and trust.
But marketing is just one piece of running a successful business. While social media helps bring in new customers, managing your store’s daily operations efficiently is just as important. That’s where LifeSaver POS can help.
With built-in tools like inventory tracking, multiple payment options, and built-in reporting, you can keep up with the growing demand for your services. LifeSaver can help you identify where most of your business is coming from and what demographics you need to target more on social media.
Schedule a free trial of LifeSaver POS to learn how our all-in-one software solution can help you create a loyal community.