How To Open a Custom Framing Business: 6 Simple Steps

Custom framing brings pieces to life, whether it’s a wedding photo, a vintage poster, or a cherished keepsake. And the best part? People are willing to pay for that level of craftsmanship.

If you have the hands-on skill of framing and an eye for detail, you're already halfway to turning your craft into a full-time gig. This guide on how to open a custom framing business breaks down the rest — from tools and workspace setup to licensing and launching a website.   

Step 1: Understand the Market Before You Build Frames

Before you start a picture framing business, take a step back and study the market you want to serve. The success of your custom framing business depends just as much on knowing your customers as it does on perfecting your craft.

Start by asking yourself what the people in your area are looking for. Are they framing fine art, family photos, diplomas, or memorabilia? Do they prefer modern frames, rustic wood styles, or ornate gallery-style finishes? The more you know about your target customers’ tastes, the better you can tailor your services and stand out from the competition.

Next, scout the local scene. Who else is offering custom framing nearby? What do they charge? What types of work do they specialize in? Pay attention to their strengths, but watch for gaps — maybe they only cater to art galleries, or their turnaround times are slow. These are opportunities for you to offer something better.

Successful framing businesses don’t run on skill alone. They’re built on understanding demand, carving out a niche, and staying tuned into trends that shape how people display the things they love.

Step 2: Build a Business Plan That Works in the Real World

Learning how to open a custom framing business doesn’t stop with tools and materials — you also need a gameplan. When you have a clear business plan, you’re more focused, you can avoid overspending, and you’re able to build something sustainable from day one.

Here’s what to include in your custom framing business plan:

• Startup costs: Factor in everything — tools, materials, workspace (if you’re renting), insurance, and marketing. Knowing your numbers early helps you avoid surprises later.

• Your business’ niche: Ask questions like: Do I want to focus on fine art, photography, memorabilia, or something else? Choose a direction that matches your strengths and fills a need in your market.

• Custom pricing: Base your prices on material costs, labor, and what similar shops in your area charge. Remember to value your time.

• Financial path: Calculate how much you need to earn each month and determine how people will hear about your shop. Outline both financial goals and a simple marketing strategy to get the word out.

Your business plan doesn’t need bells and whistles — it just needs to make sense. Think of it as a blueprint that gives you clarity and confidence as you launch your framing business.

Step 3: Choose Your Setup and Get Ready to Frame

Where you decide to open a custom framing business will shape how you work and how customers discover you. Will you open a storefront? Work from home? Offer mobile framing with pickup and delivery? Each model has its pros and cons. Some offer more visibility, while others keep costs low or give you more flexibility.

If you’re considering a retail space, look for spots near art galleries, schools, or busy commercial areas where foot traffic can drive business. If you're planning to work from home, check local zoning laws — some areas limit customer visits, signage, or frequent deliveries.

Signing a lease? Read the fine print. Even in commercial zones, some landlords restrict equipment (to cut down on noise-generating machinery), deliveries (to avoid traffic), or hours of operation (to match other tenant agreements). 

Once you’ve chosen your setup, design your workspace to support your process from start to finish — measuring, cutting, assembling, and packaging. Keep tools and materials organized, create a consultation area to show off frame options, and make sure your space works as hard as you do.

Step 4: Get the Tools and Materials You Need

You don’t need a top-of-the-line workshop to start framing — just the right essentials to do quality work. Start with the must-haves: a mat cutter, miter saw, clamps, measuring tools, and a point driver. These will cover the majority of custom jobs. As your business grows, you can invest in extras like a glass cutter, dust blower, or corner joiner to improve efficiency.

You’ll need a basic inventory of frame mouldings, mats, backing boards, glass or acrylic, and hanging hardware. Stick with popular sizes and styles at first — you can expand your selection based on what sells.

When it comes to sourcing, start small. Find vendors known for quality and fair minimums. Building strong relationships early can lead to perks like better pricing, faster shipping, and flexible ordering down the road.

It also helps to have a point of sale (POS) system with vendor integrations in place to track materials, monitor sales, and keep up with reordering before supplies run low. 

Step 5: Make It Official — Register and Get Licensed

Before you can start framing for customers, you’ve got to take care of the legal basics. It might not be the most exciting part of the process, but it’s essential for protecting your business and setting yourself up for success.

Here’s what to check off:

• Choose and register your business name: File your name with your state or county, depending on local rules. Each state has a database of registered business names. Search it through your Secretary of State’s website to make sure it’s unique.

• Apply for a sales tax license: Get a sales tax license; most states require this if you sell products. It allows you to collect and report sales tax legally.

• Look into local permits: Check your city or county’s requirements regarding whether you need a home occupation permit or general business license. These permits apply whether you’re working from home or operating a storefront.

• Get business insurance: Protect your equipment, workspace, and any custom pieces in your care with liability coverage. Don’t skip this one, or you’ll leave yourself vulnerable to accidents, damage claims, or unexpected losses that could derail your business.

• Pick a legal structure: Start as a sole proprietor, limited liability company (LLC), or corporation. Many small businesses opt for an LLC, which offers personal liability protection.

You’re a maker at heart, and you’re probably eager to get to the hands-on work — but getting your paperwork in order now saves headaches later. Plus, it helps you build credibility with vendors, customers, and even banks if you need funding. 

Step 6: Market Your Services and Build Relationships

You’ve got the skills, the setup, and the tools — now it’s time to get customers in the door. Marketing your custom framing business means increasing visibility and building trust. When people can see your work and recognize your name, they’re far more likely to reach out and book with confidence.

Here are a few simple ways to start spreading the word:

• Launch a website: Showcase your portfolio, outline your services, and include clear pricing or quote options. A professional online presence builds credibility.

• Claim your Google Business Profile: Show up in local searches, collect glowing reviews, and improve your online presence.

• Stay active on social media: Take advantage of social media platforms like Instagram, Facebook, Pinterest, and TikTok to show off finished pieces and connect with local creatives.

• Tap into your local community: Use bulletin boards, art supply shops, coffee shops, and neighborhood newsletters to promote your services right where potential customers hang out.

• Build referral partnerships: Connect with interior designers, photographers, and galleries who need reliable framers. These relationships can send steady work your way.

As your reputation grows, new doors open — like teaching workshops, offering online consultations, or selling premade frames. Think of marketing like your business plan: Start strong with the basics, then scale up as you grow.

How To Open a Custom Framing Business That Succeeds

Learning how to open a custom framing business means figuring out more than how to build a great frame. Customers expect clear communication and reliable service.

LifeSaver’s POS software makes it easy to manage your entire workflow. The FrameVue integration shows customers a digital preview before you make a single cut — which builds trust and makes them feel confident in their investment.

Need help keeping track of everything? LifeSaver lets you create custom quotes, track work orders, and juggle multiple projects without losing track of the details. Vendor integrations also make it easier to order supplies, restock materials, and stay on top of your costs.

Plus, built-in reporting tools give you a clear look at your sales so you can make decisions based on what’s working.

Try LifeSaver free for 14 days to discover how our solution can support your frame shop from day one.