7 Ways To Increase Framing Sales at Your Small Business

Are you ready to take your art and photo framing business to the next level? 

Whether you aim to attract a steady flow of new customers or turn one-time buyers into loyal clients, implementing a few strategies can increase your frame sales and give your business the competitive edge it needs.

From showcasing unique framing options to using your point of sale (POS) system to streamline orders and personalize the customer experience, there are several steps that you can take to drive growth. 

Explore seven actionable ways to increase your framing sales and improve your business.

1. Attract Customers With Customization Options

One of the best ways to stand out in the framing business is by offering customization options. 

Customers appreciate the ability to personalize their frames, whether it’s through custom matting or elaborate finishes. Offering these options allows you to serve a broader audience looking to match frames with specific photos, memorabilia, or artwork.

A frame visualizer tool like FrameVue is vital for stores that offer customization. It allows customers to see exactly how their artwork or photos will look in different frame styles and finishes before committing to a purchase. This interactive experience makes the decision process easier and gives customers more confidence.

For example, you may have a customer who wants custom framing for artwork for a family portrait or a vacation photo. Using FrameVue, they can choose the frame that fits their home’s décor. The next time they need a custom frame, they’ll remember their experience and shop with you again. 

2. Drive Sales With Limited-Time Discounts

Nothing creates a sense of urgency quite like a limited-time offer. Implementing strategic discounts and promotions is an excellent way to drive framing sales and attract new customers. Consider running seasonal promotions, holiday specials, or flash sales to encourage immediate purchases.

Leverage email marketing, social media platforms, and in-store signage to spread the word about your limited-time offers. Show customers exactly what they'll save and when the deal ends to motivate them to act quickly.

Using a POS system with built-in tools can help you see which promotions are working best. By tracking what attracts customers and what doesn’t, you can adjust your marketing efforts to bring in more customers and increase sales.

3. Boost Foot Traffic by Partnering With Local Artists and Photographers

Partnering with local artists or photographers is an innovative and effective way to boost your framing sales while building strong community connections. Displaying their artwork in your store highlights the beauty of custom frames and attracts art lovers eager to support local talent. 

The result? Increased foot traffic and a real-world showcase of your framing services, which gives customers a firsthand look at the quality of your work. 

To make this partnership even more attractive, consider offering bundled deals where customers receive a discount on frames when they purchase the artwork. For example, you could offer a “buy a print, get 50% off the frame” deal. 

This kind of cross-promotion benefits both the artist and your business. It encourages more sales while offering customers a reason to choose custom framing. It’s a win-win that strengthens relationships with local creatives and bolsters your bottom line.

4. Increase Revenue With Value-Added Packages

You can also apply the bundling technique to your services to increase framing sales.

Consider offering packages that combine standard framing with additional services such as art cleaning, restoration, or re-framing. These value-added packages can encourage customers to invest more in their artwork and framing needs.

For example, you could offer a “Preservation Package” that includes UV-protective glass, acid-free matting, and a consultation on proper artwork care. Use your POS system to easily create and manage these packages, making it simple for your staff to upsell and for customers to understand the value they're receiving.

5. Engage Your Community Through Workshops and Events

Engaging with your local community through workshops and events can build interest in your framing services and increase sales.

Hosting DIY framing workshops or art appreciation events allows you to showcase your skills and connect with potential customers in a more personal and interactive setting. You could even collaborate with local artists for live demonstrations, allowing attendees to see the creative process and how custom framing improves their artwork. 

These events showcase your expertise and create a memorable experience that encourages attendees to consider your services when they need framing. 

You can use your POS system to manage event registrations, track attendance, and follow up with participants by sending them personalized offers and emails about upcoming promotions. Community involvement helps establish trust, build relationships, and drive repeat business, leading to more framing sales.

6. Grow Your Business by Strengthening Your Online Presence

A strong online presence is key to growing your framing sales. 76% of consumers research a brand online before physically visiting a store. 

Your website should showcase a gallery of your best work and offer customers an easy-to-use online ordering system. Including customer testimonials and high-quality images of completed projects can help build trust and show potential clients what you can do.

It’s also important to keep your social media channels active. Platforms like Instagram and Pinterest are great for sharing your framing expertise and attracting new customers, while short-form educational videos on TikTok and YouTube can help you engage a broader audience by sharing quick tips, framing techniques, or behind-the-scenes content. 

Consistently posting and engaging with your audience keeps your business top-of-mind when they need framing services. This regular online interaction helps you maintain strong connections with new and returning customers.

7. Boost Revenue With Gift Cards and Referral Programs

Gift cards are an easy way to increase framing sales, especially around holidays and special occasions. 

Promote gift cards as the perfect present for art lovers, new homeowners, or anyone looking to refresh their living space. Display gift cards prominently near your checkout area and feature them on your website to encourage purchases. 

Implementing a referral program can also help you leverage your existing customer base to attract new clients. Offer incentives such as discounts or free services for customers who refer new clients to your framing business. 

A POS system can track referrals and automatically apply rewards to encourage repeat business and word-of-mouth marketing. You can also use it to implement and track gift card sales.

Grow Your Framing Business With LifeSaver

Incorporating simple marketing strategies into your business will help you boost framing sales and grow your business. From offering customization options to hosting workshops, the possibilities are endless. 

LifeSaver’s software is built to meet the specific needs of small businesses, from inventory management to customer tracking and even online sales. With LifeSaver, you can handle everything on one platform, giving you more time to focus on growing your business.

Simplify your framing business and increase your framing sales — book a live demo today and discover how our tailored solution can help you achieve your business goals.