Your frame shop’s top service is designing custom-made picture frames. It’s a strong revenue driver that highlights your craftsmanship, artistic skill, and attention to detail.
When customers visit your shop, they want a personalized experience — where they describe their vision, and you bring it to life. The closer the final product is to their expectations, the more satisfied they’ll be.
Happy customers return for future projects, recommend your shop, and become long-term clients.
If you want to turn more first-time visitors into repeat customers, try these three strategies to improve engagement and increase revenue.
Want to get customers excited about their framing project? Involve them in the creative process from start to finish with a personalized consultation. You should:
Understand their vision: Ask about their goals, where the piece will hang, and what overall look they want. The more details you gather, the better you can match their vision with the right framing options.
Discuss design details: Talk through material choices, colors, and frame styles. Cover everything from matting to glass types, and suggest custom finishes or engraving when they fit the project.
Offer expert guidance: When customers ask for recommendations, provide insights based on your experience. Help them find a balance between style and budget — sometimes the best choice isn’t the most obvious, and your expertise makes the difference.
Use visualization tools: Virtual frame preview tools let customers see how their frame will look before production. This helps reduce material waste, saves time on remakes, and gives customers confidence in their choices.
Follow up after purchase: A quick call or email to check in after delivery shows you care about their satisfaction. This small step builds loyalty and often leads to repeat business or referrals.
With the right approach, personalized consultations make framing feel like an upscale, customized service. Customers who feel heard and involved are more likely to return and recommend your shop.
Social media is more than a way to show off finished framing projects — it’s a tool to connect with customers, inspire them, and turn casual followers into loyal clients.
Showcase past customer orders: Share real photos of framed pieces in homes and offices (with permission). This highlights your craftsmanship and gives potential customers new ideas for their own projects.
Encourage user-generated content: Host themed events that get customers involved, like “Family Memories Month,” where they share photos of framed portraits. Seasonal showcases featuring different framing styles also create engagement.
Add incentives to participate: Offer exclusive discounts or run contests with prizes for customers who share their framing projects online. These promotions boost engagement and bring more people into your shop.
Think of social media as your digital storefront — a place where customers can interact with your business and explore your work. Keeping your accounts active and engaging helps build lasting customer relationships.
Social media isn’t the only way to improve customer engagement. Your shop can also serve as a community hub, hosting events that strengthen relationships with customers. Here are a few examples:
Launch framing workshops: Teach people about choosing the right materials, protecting their photos, and selecting frames that match their décor. These framing workshops highlight the value of professional framing and position your shop as the expert choice.
Team up with local artists: Showcase artwork from local artists and collaborate on custom framing for their pieces. This supports local creatives while demonstrating the impact of high-quality framing. Plus, their audience often becomes your next customers.
Participate in local markets or fairs: Set up a booth at community events to showcase your work, meet new people, and offer exclusive deals. This helps introduce your shop to customers who might not have discovered it otherwise.
By hosting events, you create opportunities for customers to interact with your business in a meaningful way. When they see your shop as an active part of the community, they’re more likely to think of you first for their framing needs.
Improve Your Shop’s Framing Customer Engagement
Strong customer relationships are key to growing a frame shop. When customers feel connected to your business, they return, refer others, and keep your workflow steady. These connections also help highlight what makes your shop unique.
No matter which framing customer management strategies you use, having the right tools to manage your shop is essential. LifeSaver’s point of sale (POS) system is designed for the framing industry, giving you everything you need to stay connected with customers.
Start your free trial today to explore features like the FrameVue visualizer, integrated payment processing, and built-in vendor management.