With experience implementing cloud point of sale (POS) systems since 2017, Spencer — as Lifesaver's general manager — brings personal passion and technical expertise to the framing industry. He's witnessed firsthand how frame shops have embraced the digital revolution — from social media to AI-powered tools. This transition sparked his interest in helping store owners build effective digital marketing strategies without getting overwhelmed by constantly changing platforms. “Exceptional in-store experiences — from check-in to check-out — remain the most powerful marketing tool any retailer has. I want local retailers to win, and providing them with the tools they need is my small contribution to their success.”